Tom Ford TF0035 CHARLES Sunglasses

THE ASKMEN TAKE

The perfect sunglasses to give you that louche, ‘70s rocker look, these uber-cool shades from Tom Ford feature smoke-gradient lenses nestled in round metal frames. A double-bridge lends an authentic, old-school feel to the Tom Ford TF0035 CHARLES shades. Wear them to add an edge to slim-cut suits and tailored pieces, or pair them with jeans and a leather jacket for a more badass ensemble. In the summer, use them as the finishing touch on a loose-fitting, beach-ready outfit.

UNIQUENESS

The resurgence of the aviator’s popularity means that you can find a pair everywhere from designer stores to drugstore discount bins these days. A few features, however, set these particular aviators apart. First, they have a superior construction compared to cheapie shades, so they’ll likely fit and feel better on your face. Their frame is composed of palladium, a rare, whitish metal that’s tarnish resistant and incredibly lightweight. The smoke-colored lenses are also a nice touch and subtly suggest that you paid a little extra for these Tom Ford TF0035 CHARLES sunglasses. Lastly, one of the most appealing selling points about these sunglasses is that they look good on a wide variety of faces, as exemplified by the fact that they look equally fabulous worn by both men and women.

DURABILITY

It’s hard to find sunglasses that lend effortless style to everything you wear, but a good pair of aviators will do just that, meaning you’ll have these ones for years until you break them or lose them. Despite their retro appearance, you won’t have to junk these Tom Ford TF0035 CHARLES sunglasses after one season, or even after five. Aviators and summertime go together like apples and pie, so if you live in a warm climate, you’ll be able to wear these year-round. More northern inhabitants, however, will probably want to switch to a sportier pair of shades in the winter that can offer some protection from the elements as well as style. With regards to the price, $240 sounds like a lot for a pair of flimsy sunglasses. Your decision to purchase them should boil down to the following: If you take care of your possessions and you’re unlikely to damage them or lose them in the next five years, then go ahead and splurge. Otherwise, pass them by.

Urban Outfitters Ivy Hat

 THE ASKMEN TAKE

Collegiate-cool saw a return to men’s fashion with ivy league-inspired apparel turning up in several major menswear shows for fall and at New York Fashion Week’s Spring/Summer 2010collections. Think emblazoned jackets, stripes and lots of plaid. Made of soft wool and polyester, the Urban Outfitters Ivy Hat is an ideal way to try out the trend in a non-committal way. Wear it with oxford shirts, a blazer or corduroys.The only rule to remember is to avoid going preppy head to toe. Avoid a too-perfect look by combining this hat with a crumpled oxford and some seriously distressed jeans, for example.

UNIQUENESS

Picking up a new hat is always a great way to add quirk to your ensembles as well as showcase the latest trends in a way that won’t make it seem like you live for fashion. With splashes of blue, red and yellow on a black-and-white background, this hat will pair well with most other pieces in your wardrobe, particularly light-hued dress shirts or dark T-shirts.

Additionally, the super short brim on this cap gives it a very of-the-moment feel, and though you certainly won’t be the only one sporting this style this season, the plaid pattern ensures you (and your outfit) will be more memorable. On a practical level, a woven lining and wool exterior provides some insulation for your head on those early fall days when it’s not yet time to break out your tuque, but you’re starting to feel a bit of a nip in the air.

DURABILITY

Because the Urban Outfitters Ivy Hat is made from wool, you can’t just throw it in the washing machine. To keep it in good repair, you’ll be relegated to spot-cleaning; however, unless you experience an unfortunate accident with a pigeon, you probably won’t need to tidy your hat at all this fall. Come winter, you won’t be wearing it, so place it somewhere it won’t get too dusty because you’ll want to break it out again in spring 2010 when the preppy trend will still be going strong.

Expect a lifespan of about two years from this hat, though you shouldn’t necessarily count on keeping it past next spring if you want your look to remain current. Fortunately, this hat comes with a price tag everyone can accept. Even if you choose to only wear it for one season, or that pigeon happens to ruin it before next spring, you will definitely have got your money’s worth.

Umit Benan Spring-Summer Fashion 2012 Collection For Men

Umit Benan Spring-Summer Fashion 2012 Collection For Men – Latest Benan Spring-Summer Fashion Trends 2012 For Men: Style delivers looks from Umit Benan’s Spring/Summer 2012 men’s collection. Tim Blanks comes through with his thoughts.

“Those who remembered the eighties might have recognized the oversize shirts and high-waisted, three-pleat pants (those who remembered Benan’s Fall presentation would have recognized them, too). They also might have noted something familiar about the big windowpane checks, the casual jackets with sleeves pushed up”

Protect your Contact Lens from Summer

Wearing glasses in summer is a big mess! Especially when you are outside and sweat is dripping across your forehead while you are busy wiping your nose and glasses with a same hankie! Yawk! I just hate wearing glasses in summer and I am sure most of you do the same.

However, wearing contact lens in summer is also not an easy task. Those delicate membranes are highly sensitive to heat and hence, need a lot more attention and care for your eyes to remain healthy, happy and glasses-free.

Here are some special tips to protect your contact lens from the terrible heat of sun in the summer:

1. Use Waterproof Sunscreen: It’s always better for contact lens wearers to use waterproof sun screen in summers so when they swim or sweat their sunscreen doesn’t drip into their eyes and cause that painful sting and red eyes.
2. Use Waterproof Mascara: Same goes for mascara. When you are wearing contact lens in summer, make sure to use waterproof mascara so that your mascara don’t irritate your eyes or damage your contact lens.
3. Wear UV protecting sunglasses: sunglasses not only protect your eyes from damaging rays of sun but also save your contact lens from heat and debris from blowing into your eyes. Besides, sun glasses also prevent dry eyes caused by warm wind.
4. Wear goggles while swimming: Swimming in summers is fun, but you definitely don’t want your dear contact lens to float in the swimming pool water! Do you? So always wear goggles while swimming if you are wearing contact lens, as goggles will prevent water from going into your eyes.
5. Avoid AC/fan direct blow: It feels so relaxing to stand in front of AC/Coolers to delight in the chill air but direct air is not good for your contact lens as it will dry your eyes and your lens might fall off because of dryness. Plus, always keep some lubricating eye drops at hand.
6. Splash with cold water: Whenever you come from outside, splash cold water into your eyes to relieve your contact lens from heat.
7. Rose Water: a drop or two of chill rose water before sleeping will rejuvenate your eyes of all day exhaustion and fatigue.
8. Take a break: It’s always better to give your eyes some break from contact lens. Whether it’s of few hours in the morning, one day a week, or for the entire weakened, break is must for your eyes to stay happy and healthy. 

Your eyes are nature’s greatest blessings, take care of them. Stay safe, stay beautiful!

Find out about the new Men's Summer Fashion 2011

So now you will get aware of men’s summer fashion 2011, you will be all set to go out and enjoy the sun!

As the season changes from winter to spring and finally to summer, everybody celebrates it with bringing lighter clothes and cooler colors into their wardrobes. There was a time when only women were bothered with such things, but now men are also becoming quite particular about their dress up and accessories. Designers have also been paying special attention to Men’s summer fashion 2011 for some years.

As soon as summer makes its appearance, all the jackets, boots and warm woolen things are wiped out and replaced by, summer shoes, summer shirts, summer belts and summer jeans. The fashion trend 2011 for men has brought some new innovations into old favorites.

Men’s summer fashion 2011 has brought, yet again, polo shirts for men, which are casual looking and comfortable to wear. When polo shirts came into the markets first they were available only in green. Today, men have so many different colors and pattern to choose from.

Stripes, checks and plaids will be prominent in summer shirts this year.  Black, white and red are hot colors for summer shirts this year.

As for summer jeans, Premium Denim jeans are just as in as they had ever been.  Fashion trend 2011 is still paying a tribute to the 50s, 60s, 80s and 90s fashion trends. Efforts to bring a modern touch into the old fashion and make men’s summer fashion more creative are still being made.

However, fashion trend 2011 for men will be switching towards Looser Pants. Those who loved skinny jeans, do not need to worry. The new trend will give you more variety and you will definitely end up loving it.

Whether we are talking about men or women, flip flops are always the best summer shoes in every year. Fashion trend 2011 will be no different regarding this. You can wear flip flops with jeans and a pair of cool sun-glasses, and you are all set to go out in the sun to enjoy the sun shine and look perfect for the summery season.

When it comes to men’s accessories in summer, Fashion trend 2011 will be bringing a more casual look. You can wear casual looking belts when you are not out for a formal meeting. Casual belts are a good option when you don’t want to look too dressy but not too casual either. They give you a complete look.

Sunglasses are an important accessory in summer and no man or woman can be complete without it. The old retro sun glasses will be hot again this summer. Apart from that we will also see Aviator sunglasses which are good when you want more of a formal look.

So now you are aware of men’s summer fashion 2011, you are all set to go out and enjoy the sun!

New User? Register Sign In Help Yahoo! Mail My Yahoo! News Finance Sports Yahoo! Shine Search Home Manage Your Life Fashion + Beauty Healthy Living Parenting Love + Sex Food Your Wisdom Astrology Video Featured on Shine: the thread: celeb fashion video financially fit moments of motherhood vitality All Recipes Fashion + Beauty Saturday, June 25, 2011 Subscribe to This Blog Add to My Yahoo! RSS Related Topics: summer living summer travel summer beauty Kmart and Zara enlist “real people” for ads by Joanna Douglas, Shine Staff, 15 hours ago 5 Comments Post a Comment Read More from This Author » Report Abuse Email Print Prev Next photos 1 – 7 of 9 Fashion blogger Christina poses in Kmart clothing for a new ad Fashion blogger Christina gears up for a pillow fight in Kmart gear A random dude poses in Kmart clothing Colorblocking Fun with prints Mixing elements Well suited photo 1 of 9 Next Fashion blogger Christina poses in Kmart clothing for a new ad Fashion blogger Christina poses in Kmart clothing for a new ad

The economy still stinks, we’re still short on cash , and even mass market stores are suffering. Which is why every retail store is working their butt off to lure us and our wallets back into their stores with creative ad campaigns.

Kmart is now promoting their in-house clothing line with voyeuristic photos of “real people” in the vein of American Apparel ads, but far less racy. WWD is reporting that many of these men and women were scouted on the streets of New York, while others are bloggers and indie designers. They all styled themselves for a photoshoot at The Mark Hotel in NYC and posed without much direction from photographers. The results are pretty awesome, and may take the store in a whole new, stylish direction.

“We want to get out the message that we have amazing fashion,” Tara Poseley, senior vice president and president of Kmart apparel at Sears Holdings Corp told WWD . She says their target audience is “the kind of person who has fun with fashion but isn’t a slave to it. It’s the type of person who doesn’t care about labels, but rather, about expressing his or her own style.” With that in mind, Kmart’s new tagline, which we love, is “Money can’t buy style.”

Meanwhile, Zara, the Spanish retailer who excels at affordable takes on high fashion, has launched a new street style campaign as well called People! . They’re asking for submissions of anyone wearing at least 2 items from Zara’s Spring/Summer 2011 collection. Upload your photo to Zara and they will choose a batch of user looks each week to highlight on their website. If your photo is chosen, you’ll receive 300€ (or $425) for your contribution. They’re wrapping up this season’s street style campaign, but starting in September they’ll be uploading Fall collection photos, so get ready to strike a pose.

Do you like the idea of seeing "real people" (potentially even you) pose for big stores like Kmart and Zara instead of models? Check out some of our favorite shots form each store’s campaign in the slideshow.