Color Theory for Fashionistias

Color is everywhere, in your clothes, in your jewelry. Color is life. Fashion and color coordination can make or break your carefuly planned outfit.

Here's a bit of color theory with a fashionista bent.

Primary colors

These are red, blue and yellow. In theory, you can make any color from these three primaries (except white, which is really an absence of color). In practice, it depends on what red, blue or yellow you start with, but we are not mixing paints here, so just remember that the primary colors are red, blue and yellow. You'll learn why in the next step.

The secondary colors are the colors you get from mixing equal amounts of any two primaries. (If the primaries are pure, mixing all three will give you black.)

The secondaries are purple, orange and green.

Now why do you care?

Well, primaries and secondaries together give us complementary colors. The complement of the color is the color directly across from it on the color wheel, or if starting with a primary, the color made from mixing the other two primaries. So essentially a color and its complement contain all of the primaries between them.

Red's compliment is green (Merry Christmas!). Yellow's complement is purple. Blue's complement is orange. This is as much contrast as you can get between colors of the same value (brightness or darkness). So if you want to make a bold statement, the primaries are a treat.

Enter the secondaries

The secondary colors are made by mixing equal parts of any two complementaries. So the secondary colors are green (yellow and blue), orange (yellow and red) and purple (blue and red).

Let's say you have a yellow dress and you want this outfit to be a traffic stopper. If it's for daytime, you can use bold purple jewelry and accessories. This classic combination of purple and yellow is eye catching. It can be sophisticated and definite or more playful, depending on the yellow and purple you start out with.

However, you don't always want to be quite that much the center of attention. What do you do to make more subtle fashion statements, but still use colors well?

The yellow and purple we used above are complementary colors. This means they are directly across from each other on the color wheel.

The colors to each side of our main color's complement are the triad colors. (Triad because the color you start with plus the two others make three colors total.) The triads are our friends for choosing jewelry or other accessories. Let's look at our yellow dress again. This time we're wearing it to a business meeting. What would be appropriate jewelry? Gold on yellow is too close -- it will tend to wash out. The whole outfit will look drab (more drab than if you didn't use the gold jewelry).

Silver will work, particularly if the silver is a bit pale and the yellow of the dress if very vivid. But you don't have to stick with gold or silver. There are many colored gems and jewels out there. Try a sapphire necklace. The blue will nicely set off the yellow and both will sparkle. Or a red brooch. The red can tend towards orange for a brighter effect or towards blue for more contrast.