Denim is so integral to today's fashion industry that it's difficult to imagine it getting any bigger. But, it is. In fact, denim looks set to become an increasingly significant aspect of fashion over the next few years, and, possibly, even over the next few decades. In a recent press release, Premiere Vision announced it had "broken a new attendance record" for its Paris "Denim" show, held twice a year. The most recent Denim event took place on 25 and 26 May at the Halle Freyssinet convention center. There were 83 exhibitors, and attendance was up 18% over June 2010 and 13% over the December 2010 Denim event. According to PV, "Countries specializing in jeanswear such as Sweden and Denmark are well represented [at Denim], the United States is reinforcing its presence, and Brazil's attendance is increasing." In fact, international visitors accounted for nearly 70%, with people coming from 50 countries, including Italy, the UK, Germany, and Turkey.
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